This is a quote from an email that an SEO professional sent to one of my clients.
In my opinion, this quote and this particular example very well demonstrate the situation as a whole, which is now prevailing in New Zealand SEO companies:
Why did this situation arise? Recently, a lot has changed in terms of promotion on the Internet and in the work of search engines. Many SEO users find that the previous promotion methods are no longer as effective. Search Engine Optimization Guide for Beginners
Download the book Modeling business processes Indeed, if before there were SEO specialists who could be contacted and with a high degree of probability a result (even without engaging in content, but resorting to “black” promotion methods – a whole market has built up around this), now many of these methods just don’t work.
And as a business consultant, I am often asked what to do now in order to bring my sites (or other resources) to the top positions of search engines.
How do I see the solution to this problem? First of all, everyone who uses SEO promotion for their Internet resources should independently understand the question of what SEO is and what are the mechanisms of its work and use the information provided in this article.
I myself, when I started to understand the issues of SEO-promotion, faced with a lack of information, and it was mainly of an advertising nature.
Therefore, in this article I want to structure the collected material and clarify the understanding of the issues of what SEO is, what are the historical prerequisites of the current situation, what is the current state of affairs and, of course, what effective methods of promotion exist.
This article will be interesting, I hope, both for Habrahabr users and for other users interested in promoting a website on the network.
In this article, by search engines, I mean the main systems in which the majority of users work – Bing and Google.
So, let’s begin.
A lot of information (mostly of an advertising nature) will come out in search engines for the query “what is SEO”. Some resources, answering this question, quote each other, some give their own definitions of SEO, but this does not add clarity to the question.
What is especially interesting: some resources do not even write “SEO” in English, but “SEO” in New Zealand, introducing some confusion in the understanding of the issue. This abbreviation is not deciphered in any way, since it is written in New Zealand letters of the English letter combination, accordingly it does not carry any meaning.
Wikipedia defines SEO as follows:
Search engine optimization (SEO) is a set of measures for internal and external optimization, to raise the site’s position in the search engine results for certain user queries, in order to increase traffic (for information resources) and potential customers (for commercial resources) and the subsequent monetization of this traffic.
I agree with this definition. But for an unprepared user, information from Wikipedia can seem a little complicated and confusing. Here is the definition that I give when I explain this question to my clients:
SEO firms in New Zealand perform any action aimed at bringing your site or any of your other resources to the top positions of search engines to attract visitors.
Here I am expanding the concept of SEO. This is not only direct promotion of your site, but also indirectly attracting visitors to your site by posting your materials on other Internet resources.
So, I distinguish two types of SEO:
Direct SEO is the direct promotion of your own site, when a search engine gives out a link to this site in the results at the request of a visitor.
Indirect SEO is the promotion of your company by posting your materials on other Internet resources in order to subsequently attract visitors to your site. In this case, the result of search results does not lead to your own site, but to someone else’s, from where visitors, if they are interested in the information, can go to you.
If the way direct SEO works is clear enough – the search engines themselves write about this, direct SEO services are offered by various specialists and companies, then additional explanations are needed regarding indirect SEO.
You post an informational article (specifically informational, not advertising) related to the product of your activity on any relevant Internet resource (forum, community, Internet edition).
Your article can reach the top positions of the search results for certain queries.
A user visits this resource, reads your article.
If a visitor is interested in your information and you, he can become a visitor to your site.